Fashion design
a 20 + years fashion story
Since 2002, Alexandra has cultivated a distinguished career as a freelance fashion designer, embracing the freedom to work across a wide spectrum of creative briefs and design challenges. Over the course of her career, she has collaborated with more than 20 labels and contributed to over 60 collections, moving seamlessly from high fashion to accessible contemporary brands.
Her client portfolio includes Barbara Bui, Eric Bompard, Gérard Darel, Kami Organic, Armor Lux, Oxbow, Kookaï Australia, and many others. With a particular sensitivity for knitwear design, she also creates woven and cut-and-sewn garments for both women and men, bringing together technical precision and a refined aesthetic language within the brand identity target.
She has notably worked on design strategies to allow shifting a label's client base into a new one, without losing the current buyers, amongst other brand identity and target plans requests.
In parallel, Alexandra has developed a strong expertise in uniform design. She designed the Fiji Airways uniforms, which were ranked among the best airline uniforms internationally, and has worked for 18 years with KAMI, the French uniform development specialist, on prestigious projects for Chopard, Panerai, Nespresso, Jaeger-LeCoultre, Vacheron Constantin, L’Occitane, Boucheron, and many other international maisons.