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Background

Alexandra Poenaru is a poly-creative, based in the French Riviera.

Born in Paris from a family of Artists & Scientists, growing up in such unconventional surroundings allowed her to develop a vision well balanced between creativity & analytics.

Alexandra has been working in the design industry since 20 years. Starting as a Fashion Designer in Paris, she naturally expanded into other creative fields such as visual branding consulting, interior decoration and photography while living in the South Pacific.

She speaks French, English & Italian fluently.

Decor style

Because of her life and unusual path, Alexandra developed a very unique & eclectic style, that can be described as an unexpected metissage: where you can sense her Scandinavian origins, as well as the cosiness brought from her travels and the originality of her artistic up-bringing, all linked together with the French elegance.


Alexandra comes with a professional experience full of diversity and commercial imperatives that taught her to think outside the box and help you bring your project to life.

She loves challenges and is used to working on original projects.

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A fashion story

Since 2002 Alexandra has been working as a freelance fashion designer.

Freelancing allowed her to work on many different projects, as she loves varying the challenges. She has worked with more than 20 labels, on over 60 collections.

From high fashion to mass-market labels. Some of her clients include: Barbara Bui, Eric Bompard, Gérard Darel, Kami organic, Armor lux, Oxbow, Kookai Australia and many others.

Although her speciality is knitwear design, she also designs woven and cut-&-sewn garments, for women and for men.

In parallel she designs uniforms and has had the pleasure of designing the uniforms for the international boutiques of Nespresso  (3 times), Jaeger-Le-Coultre, Vacheron Constantin, Panerai, L'Occitane, Fiji Airways to name only a few.